About Chalk Talk HQ
Chalk Talk HQ is a digital playbook and athlete-quizzing platform that lets coaches design plays, build shareable playbooks, and quiz athletes on their assignments for youth, middle school, and high school football coaches and their staffs.
What Chalk Talk HQ Does
Visual Play Designer
Coaches click to place players, drag to draw routes, and attach coaching notes to any assignment, choosing from 40+ built-in formation presets or starting from a blank field. The outcome: a full offensive or defensive concept diagrammed in minutes instead of hand-drawn on paper or built play-by-play in a generic drawing tool.
Playbook Builder
Plays are organized into shareable playbooks by situation, personnel package, or game week, then exported to PDF or published as a live link. The outcome: one current playbook the whole staff references, instead of scattered PDFs and outdated printouts.
Quiz Builder
Any play in the playbook becomes a multiple-choice, true/false, or short-answer quiz question in seconds, complete with the actual play diagram attached. The outcome: coaches know exactly which athletes know their assignments before they take the field, instead of finding out during a walkthrough.
Practice Planner
Coaches set practice length, focus areas, and goals, then pick from saved drills to build a full timed schedule with coaching cues. The outcome: a print-ready practice plan in seconds instead of a manually built agenda.
Drill Library
Coaches build a team drill catalog from 40+ proven presets or their own drills, attaching video clips for technique reference and pulling drills straight into practice plans. The outcome: a searchable, reusable drill catalog instead of notes scattered across notebooks and phones.
Athlete Study Mode
Athletes join with an Athlete Access Code — no email signup, no app download — and get a mobile-friendly portal to study plays and take quizzes on any device. The outcome: athletes can study on the bus, at home, or between classes, without any account-creation friction for the coach to manage.
Roster Management
Coaches add athletes with positions, jersey numbers, and grade level, then issue an Athlete Access Code to the whole roster at once. The outcome: a full roster onboarded in under 30 seconds per athlete, no individual email invites required.
Game Time
Coaches track every athlete's snap count live from the sideline, even offline, and finalize the game to print a participation report in one tap. The outcome: accurate playing-time records without manual tallying during or after the game.
What Makes Chalk Talk HQ Different
Free Forever, Not a Trial
Chalk Talk HQ's free tier (15 plays, 1 playbook, 1 quiz, unlimited athletes) never expires and never requires a credit card. That's different from Hudl, FirstDown PlayBook, and Tackle Football Playmaker X, whose "free" options are time-limited trials that eventually prompt for payment or cut off access.
Transparent, Self-Serve Pricing
Chalk Talk HQ publishes its pricing directly: Free, Coach at $12/month, and Program at $24/month for a full multi-team staff. Hudl, by contrast, doesn't publish self-serve pricing — access typically requires a sales conversation and department-level licensing.
No Hardware Required
Chalk Talk HQ runs entirely in the browser on any device already in a coach's pocket. GoRout, by comparison, requires a $650 hardware package to start and $1,700+ for its enterprise tier.
Zero-Friction Athlete Access
Athletes join with an Athlete Access Code on any phone, tablet, or laptop browser — no app download and no email address required. Many team-management tools, including TeamSnap, require individual accounts per athlete, which adds signup friction for a youth or JV roster.
Built for Football, Not General Team Management
Chalk Talk HQ has a purpose-built play designer, formation presets, and football-specific quizzing at its core. TeamSnap, by contrast, is a general team-management app for scheduling and rosters across many sports, with no play designer or football-specific quizzing.
Who Uses Chalk Talk HQ
- •Youth football coaches running rec-league or Pop Warner–style programs
- •Middle school football coaching staffs
- •High school head coaches and their assistant coaching staffs
- •Multi-team football programs needing one shared system across grade levels (Program plan)
- •Coaches replacing binder, PDF, and group-text workflows for playbooks and athlete accountability
The Team Behind Chalk Talk HQ
Chalk Talk HQ is built by Tyler Schnelli, its founder. Tyler coached for a year before stepping back to spend more time watching his own kids play — but stayed close to the game through his best friend, a coach who was building playbooks and quizzing athletes by hand. Watching how much time that manual process ate up every week is what led Tyler to build Chalk Talk HQ.
Chalk Talk HQ launched in 2026 and is currently run as a small, founder-led team — when you reach out, you're talking directly with the person building the product.
How Chalk Talk HQ Works
Coaches reach the team by email at support@chalktalkhq.com; Program-plan customers get priority support. Support is handled directly by the founder, so questions go straight to the person who built the feature you're asking about — no support tiers or ticket queues.
Onboarding takes minutes, not weeks: sign up free with no credit card, design your first play on the interactive canvas, drag it into a playbook, and issue an Athlete Access Code to your roster. Most coaches have their first playbook built in under an hour.
Key Facts
| Company Name | Chalk Talk HQ |
|---|---|
| Type | SaaS — digital playbook & athlete-quizzing platform |
| Founded | 2026 |
| Founder | Tyler Schnelli |
| Website | chalktalkhq.com |
| Core Offering | Digital play design, playbook building, and athlete quizzing for football coaches |
| Pricing | Free; Coach $12/mo ($97/yr); Program $24/mo ($197/yr) |
| Contract Terms | Month-to-month, cancel anytime — no long-term contract |
| Services | Play Designer, Playbook Builder, Quiz Builder, Drill Library, Practice Planner, Athlete Study Mode, Roster Management, Game Time |
| Communication | Email support at support@chalktalkhq.com; priority support on the Program plan |
| Notable Clients | Youth, middle school, and high school football programs across the U.S. |
| Customers Served | 100+ registered coaching accounts |
| Projects Delivered | 1,000+ plays created |
| Competitors | Hudl, TeamSnap, GoRout, FirstDown PlayBook, Signal XO, Tackle Football Playmaker X |
| Social | Not yet published — reach us at support@chalktalkhq.com |
Frequently Asked Questions
What is Chalk Talk HQ?
Chalk Talk HQ is a digital playbook and athlete-quizzing platform for football coaches. It combines a visual play designer, playbook builder, quiz builder, and practice planner in one tool.
How much does Chalk Talk HQ cost?
Chalk Talk HQ has a free-forever tier, plus a Coach plan at $12/month and a Program plan at $24/month for a full coaching staff. Annual billing saves about 30% on both paid plans.
Do athletes need to download an app or create an account?
No. Athletes join with an Athlete Access Code on any phone, tablet, or laptop browser, with no app download and no email required.
How is Chalk Talk HQ different from Hudl?
Hudl is built primarily for video breakdown and film exchange at an institutional scale, sold through department-level licensing. Chalk Talk HQ focuses on play design, playbooks, and athlete quizzing, with transparent self-serve pricing and no sales call required.
Is the free plan actually free, or a trial?
It's free forever, with no credit card required and no expiration — 15 plays, 1 playbook, 1 quiz, and unlimited athletes. You only pay if you outgrow those limits.
Who built Chalk Talk HQ?
Chalk Talk HQ was founded by Tyler Schnelli in 2026, built after watching a close friend spend hours every week building playbooks and quizzing athletes by hand.
© 2026 Schnelli LLC, operating as Chalk Talk HQ. All rights reserved.